Data Collection: Planning for and Collecting All Types of Data

Patricia Pulliam Phillips is an internationally recognized author, consultant, and president and CEO of the ROI Institute, Inc. Phillips provides consulting services to organizations worldwide. She helps organizations build capacity in the ROI Methodology by facilitating the ROI certification process and teaching the ROI Methodology through workshops and graduate-level courses.

Cathy A. Stawarski is program manager of the Strategic Performance Improvement and Evaluation program at the Human Resources Research Organization (HumRRO) in Alexandria, Virginia. She has more than twenty-five years of experience in research, training and development, and program evaluation. Throughout her nearly twenty years at HumRRO, she has worked primarily with clients in the federal sector. Her work includes leading and conducting the evaluation of leadership and human capital initiatives as well as assisting organizations in developing comprehensive evaluation strategies.

The ROI Institute, Inc., is a benchmarking, research, and information sharing organization that provides consulting services, workshops, and certification in the ROI Methodology. Widely considered the leading authority on evaluation and measurement of learning and development in organizations, the ROI Institute conducts workshops and offers certification for thousands of practitioners through a variety of strategic partners.