ROI Fundamentals: Why and When to Measure Return on InvestmentISBN: 978-0-7879-8716-9
Paperback
February 2008, Pfeiffer
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Preface: The Realities of ROI.
Chapter 1: A Brief Description of the ROI Methodology.
Evaluation Levels: A Beginning Point.
Evaluation Planning.
Data Collection.
Isolation of Program Effects.
Data Conversion.
Intangible Benefits.
Program Costs.
Return on Investment Calculation.
Reporting.
Case Study.
Final Thoughts.
Chapter 2: Why ROI?
Progress and Status of ROI.
Why ROI?
Concerns About Using ROI.
Barriers to ROI Implementation.
Benefits of Using ROI.
ROI Best Practices.
Final Thoughts.
Chapter 3: Who Should Use the ROI Methodology?
The Typical Organization.
The Typical Program.
Signs That an Organization Is Ready for the ROI.
Methodology.
Taking a Reactive Versus a Proactive Approach.
Final Thoughts.
Chapter 4: How to Build a Credible Process.
The Evaluation Framework.
The Process Model.
The Operating Standards: Guiding Principles.
Case Applications and Practice.
Implementation.
Final Thoughts.
Chapter 5: Inhibitors of Implementation.
Barriers to Implementation.
ROI Myths.
Next Steps.
Final Thoughts.
ROI Quiz.
Quiz Answers.
Chapter 6: Planning for Evaluation.
Establishing Purpose and Feasibility.
Developing the Planning Documents.
Conducting the Planning Meeting.
Identifying Data Sources.
Final Thoughts.
Appendix.
Index.
About the Authors.
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