Never Bet the Farm: How Entrepreneurs Take Risks, Make Decisions -- and How You Can, Too

Introduction by Stephen Spinelli.

PART ONE: DEVELOPING THE CORRECT FRAME OF MIND.

Principle #1. Entrepreneurship Is a Career.

Principle #2. Successful Entrepreneurs Are Just like You.

Principle #3. There Are No Secrets to Success.

Principle #4. Luck Is Part of the Equation.

Principle #5. Never Reach for a Gallon When You Only Need a Quart.

Principle #6. It Shouldn’t Only Be About Money.

Principle #7. Embrace Fear, Never Reach for a Gallon When You Only Need a Quart.

PART TWO: MAKING THE RIGHT DECISIONS.

Principle #8. Never Bet the Farm.

Principle #9. Don't Spend a Dollar When a Dime Will Do.

Principle #10. Always Tap a Bridge Before Crossing.

Principle #11. Only Fools Fly Without a Net.

Principle #12. Connect but Protect, Don’t Spend a Dollar When a Dime Will Do.

Principle #13 Buddy Up Principle.

Principle #14 Learn to Play the Gray Principle.

Principle #15 Plan a Timely Exit.

Final Words.

An Entrepreneur’s Guidebook.

University Centers.

Selected Web Sites.

Selected Books.

References.

Index.