Good Luck: Creating the Conditions for Success in Life and BusinessISBN: 978-0-7879-7607-1
Hardcover
160 pages
August 2004, Jossey-Bass
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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Alex Rovira heads the qualitative division of marketing consulting
firm Salvetti & Llombart. He is coauthor (with Bernard Dubois)
of the Spanish version of Understanding the Consumer.
Fernando Trías de Bes cofounded and directs Salvetti &
Llombart. He is coauthor (with Philip Kotler) of Lateral
Marketing.
They are professors at ESADE, one of Spain’s most respected
business schools, and have worked with many top organizations,
including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay,
Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley,
Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal.
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