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Textbook

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, 2nd, Revised Edition

Norman M. Bradburn, Seymour Sudman, Brian Wansink
ISBN: 978-0-7879-7088-8
Paperback
448 pages
April 2004, ©2004, Jossey-Bass
List Price: US $41.95
Government Price: US $29.40
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