Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd EditionISBN: 978-0-7879-6419-1
Paperback
304 pages
October 2002, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
"Generating consumer insights is a critical part of what we do, yet
we often must do so on a limited budget. Dr. Andreasen's book shows
clearly how this challenge can be overcome." Edward Maibach,
Worldwide Director of Social Marketing, Porter Novelli
"Andreasen has craftily combined relevant concepts and theory with helpful story like examples--an approach that he has shown in his previous books provides for very effective learning. Dig in! You will find this book another very helpful tool for your marketing management tool kit." Tom Reis, program director, W. K. Kellogg Foundation