Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online, 2nd Edition

Preface--The Internet Evolution: Online Fundraising Works (Paulette V. Maehara, CFRE).

Introduction--Five Years of Online Fundraising (Nick Allen).

The Contributors.

PART ONE: The Big Picture.

1. Building Trust Online (Ted Hart and Michael Johnston).

2. The Ethics of Online Fundraising (Lisa Aramony).

3. The Emerging Gold Standard of Integrated Fundraising (Mal Warwick).

4. Promoting Your Organization Online (Michael Cervino).

5. Evaluating Online Fundraising Success (Michael Johnston).

6. Regulating Online Fundraising (Michael Johnston).

PART TWO: Online Fundraising Fundamentals.

7. Recruiting New Donors Online (Nick Allen).

8. Renewing Donors Online (Brian Murrow).

9. E-Mail Campaigns and E-Newsletters (Tom Watson).

10. Managing Special Events Online (Aleta Jeffress and Phil Richmond).

11. Donor-Advised Funds Online (Eric Lee Smith).

12. Online Strategies for Foundations and Grantseekers (Martin Schneiderman).

13. Using the Internet for Planned Giving (Lee Hoffman and Ted Hart).

PART THREE: Technology and Your Organization.

14. Electronic Prospect Research (Jim McGee and Ted Hart).

15. Recruiting, Retaining, and Organizing Volunteers Online (John Parke and Ted Hart).

16 Raising Money Online for Multilevel Organizations (Alison Li).

PART FOUR: Tapping into Outside Resources.

17. Managing Donor Data Online (Jay B. Love).

18. ePhilanthropy and Donor Management Systems (Shaun Sullivan).

19. Faster, Cheaper, Better: Internet Outsourcing to Boost Your Online Presence (George Irish and Ken Weber).

PART FIVE: Beyond the Basics.

20. Web Site Content: Keep Them Coming Back (Laura Kujawski).

21. Dos and Don'ts of Web Design (Shirley Sexton and Steve Love).

22. Viral Marketing (Eric Lee Smith).

23. How Nonprofits Can Harness Technology to Build One-to-One Relationships (Shirley Sexton).

24. New Paths to Giving Through Charity Portals (George Irish)

25. Building Your Base Through Advocacy Campaigns (Michael Stein).

Case Studies.

1. Comic Relief: Red Nose Day (Graham Francis).

2. Harvard and Wake Forest Universities (Todd Cohen).

3. The Heifer Project International (Commerce One).

4. Stanford University (Jerold Pearson).

Resources.

A. ePhilanthropy Code of Ethical Online Philanthropic Practices (ePhilanthropyFoundation.Org).

B. Ten Rules of ePhilanthropy Every Nonprofit Should Know (ePhilanthropy Foundation.Org).

C. Web Hosting (Ken Weber and George Irish).

D. Tips for Creating Effective Vendor Contracts (Ken Weber and George Irish).

E. APRA Code of Ethics (Association of Professional Research for Advancement).

F. Using E-Mail Effectively (ePhilanthropyFoundation.Org).

G. The Gilbert E-Mail Manifesto (Michael Gilbert).

ePhilanthropyFoundation's Glossary of Terms.

Index.