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Strategic Thinking for the Next Economy

Michael Cusumano (Editor), Costas Markides (Editor)
ISBN: 978-0-7879-5729-2
Paperback
336 pages
May 2001, Jossey-Bass
List Price: US $38.00
Government Price: US $19.38
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From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest--and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A. Bartlett, Henry Mintzberg, Richard T. Pascale and C. K. Prahalad.

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