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Untapped Options: Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care

Bea Northcott, Janette Helm
ISBN: 978-0-7879-5537-3
Hardcover
240 pages
April 2000, Jossey-Bass
List Price: US $69.95
Government Price: US $48.60
Enter Quantity:   Buy
Untapped Options: Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care (078795537X) cover image

BEA NORTHCOTT is president of Triple Impact, a consulting firm in Franklin, Indiana.

JANETTE HELM is an organizational consultant at St. Vincent Hospitals and Health Services in Indianapolis.

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