Building Your Direct Mail Program: Excellence in Fund Raising Workbook SeriesISBN: 978-0-7879-5529-8
Paperback
112 pages
April 2001, Jossey-Bass
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Understanding Direct Mail Fund Raising.
Creating Your Case for Support.
Identifying Your Donors.
Building Your Donor Base.
Assembling the Direct Mail Package.
Planning Your Mailings.
Assessing Your Costs.
Testing and Evaluating Your Direct Mail Efforts.
Thanking Your Donors.
Putting It All Together.
Resources.
Creating Your Case for Support.
Identifying Your Donors.
Building Your Donor Base.
Assembling the Direct Mail Package.
Planning Your Mailings.
Assessing Your Costs.
Testing and Evaluating Your Direct Mail Efforts.
Thanking Your Donors.
Putting It All Together.
Resources.
Related Titles
Fundraising & Grantsmanship
Read an Excerpt
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