Planning Special EventsISBN: 978-0-7879-5248-8
Paperback
208 pages
February 2001, Jossey-Bass
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction: Designing and Producing Successful SpecialEvents.
Understanding the Four Phases of Event Management.
Designing Your Special-Event Timeline.
Learning from Your Organization's Past Performance.
Preparing Needs Assessment and Your Case for Support.
Planning and Managing to Achieve Your Goals.
Selecting the Right Event.
Creating Your Budget.
Building Effective Teams.
Revising the Timeline to Stay on Track.
Constructing and Managing Your Marketing and CommunicationsPlans.
Creating Compelling Promotional Materials.
Managing the Necessary Paperwork.
Managing the Details.
Handling Surprises and Contingencies.
Thanking, Acknowledging, and Reporting.
Conclusion: Applying Your Newly Gained Experience.
Resources.
Understanding the Four Phases of Event Management.
Designing Your Special-Event Timeline.
Learning from Your Organization's Past Performance.
Preparing Needs Assessment and Your Case for Support.
Planning and Managing to Achieve Your Goals.
Selecting the Right Event.
Creating Your Budget.
Building Effective Teams.
Revising the Timeline to Stay on Track.
Constructing and Managing Your Marketing and CommunicationsPlans.
Creating Compelling Promotional Materials.
Managing the Necessary Paperwork.
Managing the Details.
Handling Surprises and Contingencies.
Thanking, Acknowledging, and Reporting.
Conclusion: Applying Your Newly Gained Experience.
Resources.
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