Preparing Your Capital Campaign

Preface.

The Author.

Introduction: Why Take the Time to Prepare?

1. Understanding the Capital Campaign What Is a Capital Campaign?Forms of Capital Campaigns Examples of Capital Projects The Stagesof a Campaign Do You Really Need a Capital Campaign? When ShouldYour Organization Undertake a Capital Campaign? What's in a Goal?Does Your Organization Cope Well with Risk?

2. Getting the Organization Ready Telling Your Story Putting StrongVolunteer Leadership in Place Evaluating Your Donor and ProspectBase Understanding the Role of Long-Range Planning GettingProfessional Support in Place Establishing Effective CommunicationsChannels Establishing Visibility Paying for Building YourOrganization's Capacity.

3. Launching the Project Testing for Project Readiness Developing aRationale for the Project Getting Buy-In and Commitment fromInternal Constituencies Getting Ready for a Bricks-and-MortarProject What Costs Will We Encounter and When? Obtaining Up-FrontPlanning Costs Answering Important Questions Understanding the Roleof In-Kind Donations.

4. Conducting a Feasibility Study What Is a Feasibility Study? DoYou Need a Study? What You Can Learn from a Study How to Get Readyfor a Feasibility Study How to Time the Study How to Find the RightConsultant Cost of a Feasibility Study Risks of Not Undertaking aStudy Alternatives to a Feasibility Study.

5. Building the Campaign Framework Responding to the Results of theFeasibility Study Deciding Next Steps Setting a Campaign GoalPreparing the Case Statement Testing for Leadership Using the Testto Prepare for Volunteer Training Thanking and AcknowledgingParticipants.

6. Raising Early Funding Determine Early Funding Needs Option One:Campaign for a Seed Fund Option Two: Build a Campaign Chest OptionThree: Establish a Loan Fund Option Four: Establish a CombinationLeadership Fund and Loan Fund Option Five: Use Public Bond Fundsor? Tax-Exempt? Financing Option Six: Use Private Bond Funds OptionSeven: Get Creative.

7. Looking Ahead Resources Top Ten Reasons Campaigns FailEstimating the Costs of Fund Raising Sample Expenses for aThree-Year $3 Million Capital Campaign Organizations ReferencesUseful Publications.