Listening to Your DonorsISBN: 978-0-7879-5037-8
Hardcover
240 pages
July 2000, Jossey-Bass
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction: How Nonprofits Can Improve Donor Bonding and IncreaseIncome Through Market Research.
Understanding the Many Different Ways to Listen to YourDonors.
An Overview of the Survey Process.
Designing Survey Research.
Designing the Questionnaire.
Designing Individual Questions.
Putting it All Together.
Administering the Survey.
Analyzing the Survey Results.
Preparing an Effective Survey Report.
The Nonprofit Researcher's Toolbox.
Conclusion.
Resource 1: When and How to use a Professional Researcher.
Resource 2: The Nonprofit Researcher's Toolkit.
Understanding the Many Different Ways to Listen to YourDonors.
An Overview of the Survey Process.
Designing Survey Research.
Designing the Questionnaire.
Designing Individual Questions.
Putting it All Together.
Administering the Survey.
Analyzing the Survey Results.
Preparing an Effective Survey Report.
The Nonprofit Researcher's Toolbox.
Conclusion.
Resource 1: When and How to use a Professional Researcher.
Resource 2: The Nonprofit Researcher's Toolkit.
Related Titles
General Nonprofit Organizations
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