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Leveraging Japan: Marketing to the New Asia

ISBN: 978-0-7879-4663-0
Hardcover
356 pages
December 1999, Jossey-Bass
List Price: US $45.00
Government Price: US $22.95
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Leveraging Japan: Marketing to the New Asia (078794663X) cover image
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GEORGE FIELDS is president of Fields Associates, a Tokyo-based firm consulting on Japanese markets. The author of three best-selling books on Japan, he has been named by Fortune magazine as one of the "25 People You Ought to Know in Asia." He lives in Tokyo, Japan. HOTAKA KATAHIRA was and remains the first marketing professor at the University of Tokyo and is a business consultant specializing in brand management. JERRY WIND, marketing professor at the Wharton School, is an authority on global marketing strategy and a frequent lecturer and consultant in Japan and other Asian countries. He lives in Philadelphia, Pennsylvania.

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