Transforming Fundraising: A Practical Guide to Evaluating and Strengthening Fundraising to Grow with Change

Introduction: How Development Assessment Can Dramatically IncreaseFundraising Results.

Part One: Understanding the Development Assessment Process.

1. What Development Assessment Is and When You Need It.

2. How to Conduct a Development Assessment: Key Components.

Part Two: Understanding Your Fundraising Environment.

3. Fundraising in a Changing World.

4. Understanding the Demographic and Philanthropic TrAnds thatDrive Fundraising.

5. Realigning Fundraising Strategies to Grow with Change.

Part Three: Gathering the Information You Need.

6. Where to Look: Resources for Environmental Scanning.

7. Sample Forms for Surveying, Data Collection, and InformationRecording.

Part Four: The Development Assement in Action.

8. How One Organization Used Development Assessment to StrengthenFundraising Programs: A Case Example.