Management Fads in Higher Education: Where They Come From, What They Do, Why They Fail

ROBERT BIRNBAUM is professor of higher education at the University of Maryland, College Park, where he teaches and writes about higher academic leadership and organization. He was previously vice chancellor of the City University of New York, vice chancellor of the New Jersey Department of Higher Education, and chancellor of the University of Wisconsin, Oshkosh. He is also author, coauthor, and editor of numerous articles and books, including How Academic Leadership Works and How Colleges Work.