Working Toward Strategic Change: A Step-by-Step Guide to the Planning Process

Preface xi

The Authors xix

Introduction: The Strategies Planning Process 1

Step 1 Developing Key Performances Indicators 15

Step 2 Assessing the External Environment 41

Step 3 Assessing the Internal Environment 67

Step 4 Analyzing Strengths, Weaknesses, Opportunities, and Threats 99

Step 5 Generating Ideas 107

Step 6 Testing Ideas 123

Step 7 Formulating Strategies, Goals, and Objectives 133

Step 8 Determining Institutional Readiness for Change 155

Step 9 Implementing the Strategy and Documenting Impacts 163

Step 10 Evaluating and Revising the Plan 171

References 177

Index 179