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Business Plans For Dummies, 2nd Edition

ISBN: 978-0-7645-7652-2
Paperback
384 pages
December 2004
List Price: US $21.99
Government Price: US $11.21
Enter Quantity:   Buy
Business Plans For Dummies, 2nd Edition (0764576526) cover image

Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success 

Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That’s why so many businesses have difficulty making it – and unfortunately, several don’t – in today’s competitive marketplace.  

Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. You’ll learn to: 

  • Create a detailed business plan  
  • Put that plan into action (instead of in a drawer) 
  • Use the plan to secure financing 
  • Prepare for opportunities  
  • Avoid common pitfalls 
 

In short, Business Plans For Dummies helps you create a map to help you take your business where you want it to go. You’ll discover how to: 

  • Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others 
  • Clarify and crystallize your company’s mission, vision, and values 
  • Analyze your industry and your competition 
  • Identify your customers, including their needs, habits, purchase triggers, and decision-making processes 
  • Objectively analyze your company’s strengths and weaknesses 
  • Analyze your financial situation to create realistic forecasts and budgets 
  • Recognize trends and anticipate changes, both in the overall economy and in your industry 
  • Plan for growth, based on new markets, your product’s life cycle, or the creation of new products 
  • Structure your organization 
  • Nurture leadership 
 

Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic business plan that will help you navigate the inevitable curves and detours in today’s marketplace and keep you on course. If you’re a business owner or entrepreneur – or you want to be one – this friendly and accessible guide is a must-have resource. 

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