Soap Opera

ISBN: 978-0-7456-2654-3

Hardcover

240 pages

January 2003, Polity

Other Available Formats: Paperback

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A lively and accessible introduction to one of the most popular genres of broadcasting
Traces the form of soap opera from its beginnings on American radio in the 1930s to the international television genre it has become today
Provides a comprehensive perspective, taking account of the views of television producers and of audiences
This is the first book to consider the soap opera within the economy of broadcasting and includes interviews with broadcasting executives who analyse the importance of the soap opera to their industry
Written by one of the leading scholars in the field