Strategic Management in Construction, 2nd EditionISBN: 978-0-632-04999-8
Paperback
260 pages
November 2001, Wiley-Blackwell
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
Introduction PART A - Construction and its Business Environment.
Construction - an Overview of the Market.
The Strategic Role of the Actors in the Construction Process.
Clients, Constructors and Competencies.
PART B - Concepts of Strategic Management.
The Firm and the Strategic Management Process.
Strategic Behaviour of Construction Firms.
Strategies for International Construction.
PART C - Techniques for the Strategic Planner.
Portfolio Management, Delphi Techniques and Scenarios.
Marketing and Promotional Strategies in Construction.
PART D - Summary.
A synthesis of Strategic Management in Construction.
Index.