Creating Value: Winners in the New Business EnvironmentISBN: 978-0-631-23511-8
Hardcover
280 pages
June 2002, Wiley-Blackwell
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- Leading experts from the field of entrepreneurship explain how
to identify entrepreneurial opportunities and how to exploit these
opportunities with effective strategies that create value.
- The volume is divided into two sections: the first focuses on
identifying entrepreneurial opportunities; the second on exploiting
these opportunities for wealth creation.
- Within each section, individual chapters address emerging
issues in strategic management and entrepreneurship, such as value
drivers for new business models, and the use of real options and
knowledge creation in high velocity environments.
- The strength of the book is that it focuses on the cutting edge ideas and imaginative strategies that are being employed by the new winners in today's economic climate.