The Anthropology of Media: A Reader

Timeline of Media Development.

Introduction: Kelly Askew and Richard R. Wilk.

Part I: Seeing/Hearing is Believing: Technology and Truth:.

1. The Medium is the Message: Marshall McLuhan.

2. The Technology and the Society: Raymond Williams..

3. Mead and Bateson Debate: On the Use of the Camera in Anthropology: Margaret Mead and Gregory Bateson.

4. The Ambiguity of the Photograph: John Berger.

5. Save, Save the Lore!: Erika Brady.

Part II: Representing Others:.

6. The Gaze of Western Humanism: James C. Faris.

7. The Color of Sex: Postwar Photographic Histories of Race and Gender: Catherine Lutz and Jane Collins.

8. The Imperial Imaginary: Ella Shohat and Robert Stam.

9. Complicities of Style: Dave MacDougall.

Part III: Representing Selves:.

10. Hollywood and the USA: Hortense Powdermaker.

11. Yoruba Photography: How the Yoruba See Themselves: Stephen F. Sprague.

12. Relationships: Daniel Miller and Don Slater.

13. Mediating Culture: Indigenous Media, Ethnographic Film, and the Production of Identity: Faye Ginsburg.

Part IV: Active Audiences:.

14. Radio Texture: Between Self and Others: Jo Taachi.

15. The Tongan Tradition of Going to the Movies: Elizabeth Hahn.

16. Rambo's Wife Saves the Day: Subjugating the Gaze and Subverting the Narrative in a Papua New Guinean Swamp: Don Kulick and Margaret Willson.

17. 'It's Destroying a Whole Generation': Television and Moral Discourse in Belize: Rick Wilk.

18. National Texts and Gendered Lives: An Ethnography of Television Viewers in a North Indian City: Purnima Mankekar.

Part V: Power, Colonialism, Nationalism:.

19. Image-Based Culture: Advertising and Popular Culture: Sut Jhally.

20. The Global and the Local in International Communications: Annabelle Sreberny-Mohammadi.

21. In Rascally Signs in Sacred Places: The Politics of Culture in Nicaragua: David E Whisnant.

22. The Objects of Soap Opera: Egyptian Television and the Cultural Politics of Modernity: Lila Abu-Lughod.

Resource Bibliography.

Index.