Understanding Human Motivation: What Makes People Tick?ISBN: 978-0-631-21983-5
Paperback
336 pages
August 2003, Wiley-Blackwell
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Donald Laming was formerly Senior Lecturer in the Department of Experimental Psychology at the University of Cambridge. He has written several previous books, Information Theory of Choice-Reaction Times (1968), Mathematical Psychology (1973), Sensory Analysis (1986), and The Measurement of Sensation (1997).