Marketing Ethics

ISBN: 978-0-631-21422-9

Hardcover

272 pages

March 2008, Wiley-Blackwell

List Price:	US $120.95
Government Price:	US $69.72
Enter Quantity: Buy

Marketing Ethics (0631214224) cover image

This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Other Available Formats: Paperback

< >

”Brenkert's book offers a carefully reasoned and serious examination of marketing ethics. He provides useful insights into the several important topics he examines in the text.” (Notre Dame Philosophical Reviews, May 2009)

"In his Marketing Ethics, George Brenkert addresses significant moral issues and dilemmas in marketing using the moral concepts of freedom, integrity, justice, privacy, and welfare. It is carefully argued and comprehensive in scope. This is a genuine contribution."
–Norman Bowie, University of Minnesota

“This book is the new one-stop shop for those interested in any aspect of marketing ethics. It is written in the best tradition of applied ethics: practically written and theoretically well-founded.”
–Ronald Jeurissen, Nyenrode Business Universiteit, the Netherlands