Group Consensus and Minority Influence: Implications for InnovationISBN: 978-0-631-21233-1
Paperback
342 pages
April 2001, Wiley-Blackwell
Other Available Formats: Hardcover
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Written by leading social psychologists from around the world, this timely and innovative book brings together different perspectives on the way people influence each other to achieve consensus, to innovate, or do both.