Group Consensus and Minority Influence: Implications for InnovationISBN: 978-0-631-21232-4
Hardcover
340 pages
May 2001, Wiley-Blackwell
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Other Available Formats: Paperback
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Written by leading social psychologists from around the world, this timely and innovative book brings together different perspectives on the way people influence each other to achieve consensus, to innovate, or do both.