Media Studies: Texts, Institutions and AudiencesISBN: 978-0-631-20027-7
Paperback
272 pages
June 1999, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Part I: texts.
1. How the Media Communicate.
2. Reading Media Images.
3. Ideology.
4. Representation.
5. Genre.
6. Narrative.
7. Intertextuality..
Part II: Institutions.
8. Approaches to Media Institutions.
9. Public Service Broadcasting and the Market.
10. Media Professionalism and Codes of Practice.
11. Independent Media..
Part III: Audiences.
12. Conceptualizing and Measuring Media Audiences.
13. The Effects of the Media on Audience Groups.
14. Contexts of Media Consumption.
15. Minority Audiences and the Media.
16. New technologies and Media Audiences.
17. Media Consumption and Social Status.
18. Public Participation in the 1990s.
Epilogue: Research Methods in Media Studies.
Conclusion.
Bibliography.
Index.
Related Titles
General Communication & Media Studies
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