Relevance: Communication and Cognition, 2nd EditionISBN: 978-0-631-19878-9
Paperback
338 pages
January 1996, Wiley-Blackwell
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‘Cognitive science is very often marred by demarcation
disputes and protectionist attitudes which have little or no
rational basis. Occasionally, however, it works as it should and a
book appears which reaches across the bread and butter lines which
institutional life forces upon us. Relevance is, I think, such a
book.’ – Alan Leslie, Mind and Language.
‘The repercussions of Relevance are likely in the
long run to be great – felt first, perhaps, in the pragmatics
of conversation, the philosophy of language, and reader-response
criticism, but also in many other activities: construction of
memory models, pedagogy, machine learning and (doubtless)
advertising and propaganda.’ – Alastair Fowler,
London Review of Books
‘I recommend this book to people interested in
linguistics, philosophy of language and pragmatics, and,
definitely, to people who cultivate an interest in
semiotics.’ – Umberto Eco,
L’Expresso
‘This is probably the best book you’ll ever read on communication.’ – Rhetoric Society Quarterly