Election Campaigning: The New Marketing of PoliticsISBN: 978-0-631-19811-6
Paperback
288 pages
October 1995, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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List pf Figures.
List of Tables.
Preface.
Acknowledgements.
Introduction.
1. New Campaign Communications.
2. Context.
3. Political Communications: Conservatives.
4. Political Communications: Labour.
5. Public Opinion Polls.
6. Private Opinion Polls.
7. Uses and Limits of Political Marketing.
8. Mass Media: Press.
9. Mass Media: Television.
10. Americanization.
11. Conclusion.
List of Interviewees.
References.
Index.
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