The Innovation Marathon: Lessons from High Technology FirmsISBN: 978-0-631-15392-4
Hardcover
480 pages
January 1991, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Acknowledgements vi
1 Electronics Competition: A New Game 1
2 Old Ways, New Days 30
3 Patterns of Stability and Change 55
4 Does Strategy Exist? Does it Work? 87
5 The Roots of Innovation 131
6 Managing Choices, Maintaining Innovation 165
7 The Paradox of Formal Systems and Adaptable Strategies 205
8 Organizing for Innovation 252
9 The Innovation Cycle 295
10 The Manufacturing End-Game: Sustaining Innovation 337
11 Strong Culture and its Consequences 367
12 Living in Turbulent Times 403
Appendix 430
Bibliography 446
Glossary 459
Index 462
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