The Innovation Marathon: Lessons from High Technology Firms

Acknowledgements vi

1 Electronics Competition: A New Game 1

2 Old Ways, New Days 30

3 Patterns of Stability and Change 55

4 Does Strategy Exist? Does it Work? 87

5 The Roots of Innovation 131

6 Managing Choices, Maintaining Innovation 165

7 The Paradox of Formal Systems and Adaptable Strategies 205

8 Organizing for Innovation 252

9 The Innovation Cycle 295

10 The Manufacturing End-Game: Sustaining Innovation 337

11 Strong Culture and its Consequences 367

12 Living in Turbulent Times 403

Appendix 430

Bibliography 446

Glossary 459

Index 462