Competitive Branding: Winning in the Market Place with Value-Added BrandsISBN: 978-0-471-98457-3
Hardcover
248 pages
November 1998
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Torsten H. Nilson is Founder and Managing Director of Nilson
Consulting Ltd, a UK consultancy specializing in the development of
marketing strategies, brand and concept development. The client
list includes some of the best known international "blue chip"
companies. He is also an appreciated lecturer at conferences and
seminars around the world. Prior to setting up Nilson Consulting
Torsten H. Nilson worked for the Nestlé Company in senior
marketing positions across Europe.