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Competitive Branding: Winning in the Market Place with Value-Added Brands

ISBN: 978-0-471-98457-3
Hardcover
248 pages
November 1998
List Price: US $80.00
Government Price: US $51.20
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Competitive Branding: Winning in the Market Place with Value-Added Brands (0471984574) cover image
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Torsten H. Nilson is Founder and Managing Director of Nilson Consulting Ltd, a UK consultancy specializing in the development of marketing strategies, brand and concept development. The client list includes some of the best known international "blue chip" companies. He is also an appreciated lecturer at conferences and seminars around the world. Prior to setting up Nilson Consulting Torsten H. Nilson worked for the Nestlé Company in senior marketing positions across Europe.

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