Competitor Intelligence: Turning Analysis into SuccessISBN: 978-0-471-98407-8
Hardcover
292 pages
January 1999
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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The Foundations for Competitor Analysis.
Attack, Defend or Collaborate?
Industry Analysis -
Key to Understanding the Competitive Arena.
Industry Analysis in Practice.
Using Critical Success Factors in Planning.
Understanding Competitors: Methods of Analysis.
Sources of Information for Competitor Analysis.
Competitor Analysis in Practice: A Case History.
Assessment of National Competitiveness: A European Example.
Organizing for Competitor Analysis.
The European Wine Industry.
The World Flavour Industry.
The West European Car Rental Industry.
Index.
Attack, Defend or Collaborate?
Industry Analysis -
Key to Understanding the Competitive Arena.
Industry Analysis in Practice.
Using Critical Success Factors in Planning.
Understanding Competitors: Methods of Analysis.
Sources of Information for Competitor Analysis.
Competitor Analysis in Practice: A Case History.
Assessment of National Competitiveness: A European Example.
Organizing for Competitor Analysis.
The European Wine Industry.
The World Flavour Industry.
The West European Car Rental Industry.
Index.