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Competitor Intelligence: Turning Analysis into Success

ISBN: 978-0-471-98407-8
Hardcover
292 pages
January 1999
List Price: US $100.00
Government Price: US $64.00
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The Foundations for Competitor Analysis.

Attack, Defend or Collaborate?

Industry Analysis -
Key to Understanding the Competitive Arena.

Industry Analysis in Practice.

Using Critical Success Factors in Planning.

Understanding Competitors: Methods of Analysis.

Sources of Information for Competitor Analysis.

Competitor Analysis in Practice: A Case History.

Assessment of National Competitiveness: A European Example.

Organizing for Competitor Analysis.

The European Wine Industry.

The World Flavour Industry.

The West European Car Rental Industry.

Index.

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