Tourism Promotion and Power: Creating Images, Creating IdentitiesISBN: 978-0-471-98341-5
Hardcover
272 pages
January 1999
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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INTO THE TOURISM IMAGE.
Reading the Image.
Creating and Consuming the Image.
Culture and the Image.
THE IMAGE AND CHANGING MARKETS.
Fragmenting Identities, Fragmenting Power.
Power, Image and Markets.
Branding, Identity and Power.
CHANGING WORLDS, CHANGING IMAGES?
The Image, Politics and Power.
The Gendered and Sexualised Image.
Images of "Them" and "Us".
Changing Ways of Seeing the Image.
Bibliography.
Index.
Reading the Image.
Creating and Consuming the Image.
Culture and the Image.
THE IMAGE AND CHANGING MARKETS.
Fragmenting Identities, Fragmenting Power.
Power, Image and Markets.
Branding, Identity and Power.
CHANGING WORLDS, CHANGING IMAGES?
The Image, Politics and Power.
The Gendered and Sexualised Image.
Images of "Them" and "Us".
Changing Ways of Seeing the Image.
Bibliography.
Index.
Related Titles
Travel & Tourism Industry
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