Key Issues in the Pharmaceutical IndustryISBN: 978-0-471-96518-3
Hardcover
224 pages
January 2000
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Historical Background.
Market Structure.
Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.
Pricing and Profitability.
Relationship with the Third World.
Single European Market.
Conclusion.
Market Structure.
Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.
Pricing and Profitability.
Relationship with the Third World.
Single European Market.
Conclusion.
Related Titles
General Pharmacology & Pharmaceutical Medicine
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