Data Warehousing: The Route to Mass CommunicationISBN: 978-0-471-96328-8
Paperback
228 pages
July 1996
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Information Enterprises: The Early Innovators.
The Case for Utilising Corporate Data: The Basis for Strategy.
The History of Decision Support Systems: A Record of Failure.
Defining the Business Requirements: Building an `Enterprise Model'.
Mass Customisation of Products and Services--The Future Trend.
Aligning the Data Warehouse with Organisational Culture--A Key Concern.
Managing a Pan-Corporate Project--A Planning and Sponsorship Model.
Justifying a Corporate Data Warehouse--The Business Case.
Building the Corporate Data Warehouse--An Architectural Model.
Choosing the Right Platform--The Technology Options.
The Future--Threats and Opportunities.
References.
Index.
The Case for Utilising Corporate Data: The Basis for Strategy.
The History of Decision Support Systems: A Record of Failure.
Defining the Business Requirements: Building an `Enterprise Model'.
Mass Customisation of Products and Services--The Future Trend.
Aligning the Data Warehouse with Organisational Culture--A Key Concern.
Managing a Pan-Corporate Project--A Planning and Sponsorship Model.
Justifying a Corporate Data Warehouse--The Business Case.
Building the Corporate Data Warehouse--An Architectural Model.
Choosing the Right Platform--The Technology Options.
The Future--Threats and Opportunities.
References.
Index.
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