The Eleventh Commandment: Transforming to "Own" Customers

Partial table of contents:

MAKING THE PROACTIVE LEAP.

Don't Miss the Moment.

LOOKING BEYOND WHAT YOU CAN SEE.

Finance Baffles Brains.

REVERSING THE LOGIC.

The Linear Trap.

MOVING MINDS TO MARKETS.

Making Missions Market Making.

BECOMING THE GATEWAY TO CUSTOMER SOLUTIONS.

Redefining Value.

BEING ALL THINGS TO SOME PEOPLE.

Moving Beyond Segmentation.

MAKING COMMITMENT ENDURING.

Using Diffusion to Get Commitment.

JUMPING INTO THE CUSTOMER'S ACTIVITY CYCLE.

The Value Add is the Experience.

GETTING INTO THE CUSTOMER'S HIGH GROUND.

Changing the Nature of the Customer Relationship.

BUILDING NEW COMPETITIVE SPACES.

In Search of New Building Blocks.

LEARNING TO BEHAVE AS ONE.

Altering the Way the Company Really Works.

CONVERTING INTENTION INTO VALUE.

Success as a Motivator.

OPERATING ON TWIN TRACKS.

Living with Ambiguity.

References, Bibliography and Points of Departure.

Index.