The Design Agenda: A Guide to Successful Design Management

About the authors Rachel Cooper is a Senior Research Fellow and Head of the Research Unit at University College Salford. She was trained as a Graphic Designer and has worked as a Design Consultant and Lecturer in Design and Design Management for a number of years. She has also undertaken research for the DTI in developing programmes and curriculum in Design Management. Mike Press is a Principal Lecturer in Design Management in the Design School at Staffordshire University. He was formerly a Research Consultant for local government on economic development and innovation. He has developed degree and post-graduate courses in design management for both business and design students.