1 Hour Web Site: 120 Professional Templates and Skins

Acknowledgments.

Introduction.

Part I: Getting Started.

Chapter 1: Understanding 1 Hour Web Site Templates.

Template Power.

The 1 Hour Web Site Suite of Templates.4

Template categories.

Template groups.

About Creating Your Web Site Content.

Your Web site audience.

Design Summary.

Chapter 2: Web Technology for Templates.

A Brief Tour of the World Wide Web.

Internet addresses.

The Web’s make up.

Your Web Site is Complete . . . Now What?

Chapter 3: Building Your Web Site.

About the Templates.

The 1 Hour Web Site Design Process.

Step 1: Choosing your template.

Step 2: Building your content plan.

Step 3: Building the site skeleton.

Step 4: Entering content.

Step 5: Publishing your site.

Using Tokens.

Content tokens.

Link tokens.

Page definition tokens.

Token list.

Flash headings and taglines.

Web Site Images.

Image files.

Graphic editing software.

Editing and placing pictures.

Part II: Templates.

Chapter 4: General Business Templates.

About Business Templates.

Company information.

Product-based business.

Service-based business.

Professional practice.

Business services.

Chapter 5: Professional Services Templates.

About Professional Services Templates.

Establishing credibility.

Branding and positioning.

Service detail.

Supporting information.

Chapter 6: Retail Business Templates.

Presenting a Retail Business.

Your business identity.

Branding and positioning.

Retail offerings.

Inspire to action.

Chapter 7: Non-Profit Organization Templates.

Non-Profit Organization Templates.

Presenting a Non-Profit Organization.

Chapter 8: Entertainment Templates.

About Entertainment Templates.

Engaging the audience.

Style and experience.

Specifics.

Audience and community.

Chapter 9: E-Commerce Templates.

About E-Commerce Templates.

Presenting an E-Commerce Site.

Establishing credibility.

Building your value.

Differentiating products and services.

Secure and understandable transactions.

Chapter 10: Information and E-Publishing Templates.

About Information and E-Publishing Templates.

Publishing on the Internet.

Engaging the reader.

Audience networks.

Use and action.

Chapter 11: Community Templates.

About Community Templates.

Building Communities.

Community information.

Calendar and actions.

Recognition and reward.

Chapter 12: Personal Templates.

About Personal Templates.

Presenting . . . You!

Appendix.

Index.

Wiley Publishing, Inc. End-User License Agreement.