Customer Data Integration: Reaching a Single Version of the TruthISBN: 978-0-471-91697-0
Hardcover
320 pages
August 2006
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Jill Dyché is a partner and cofounder of Baseline
Consulting, a professional services firm that helps companies solve
problems with data. She is an internationally recognized author,
speaker, and business consultant, and a frequent lecturer and
writer on the business value of technology. Jill is responsible for
delivering key industry and client advisory services. Her two
previous books were e-Data and The CRM Handbook, the authoritative
guide to customer relationship management.
Evan Levy is a partner and cofounder of Baseline Consulting. In addition to his executive management responsibilities, Evan is actively involved in managing Baseline project teams and guiding client solutions delivery, as well as advising vendors and VC firms on emerging IT trends. He is a faculty member of The Data Warehousing Institute and a contributor to DM Review's "Ask the Experts" feature.