Nuts, Bolts and Magnetrons: A Practical Guide for Industrial MarketersISBN: 978-0-471-85325-1
Paperback
320 pages
June 2000
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Paul Millier, Lyon University Management School
Paul Millier is visiting professor at Cranfield School of Management and professor of marketing at Lyon University Management School. His last book, a up-dated translation from the French on the marketing of high techgoods is currently in production.
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