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Textbook
Wiley Pathways MarketingISBN: 978-0-471-79079-2
Paperback
376 pages
August 2006, ©2007
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Alexander Hiam, MBA, is a corporate consultant whose clients
include many Fortune 500 companies. He has written numerous books
and taught advertising and marketing at the University of
Massachusetts at Amherst.
Linda G. Rastelli (Middletown, NJ) has been a professional journalist for 18 years, and has a background in education (MA from Columbia University).
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