The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

The Irresistible Offer instructs students how to make an offer to customers in such a way that the job of selling is mostly done in the first glance. It provides practical tools to pre-gauge how effective an offer will be, thus creating a more effective marketing right out of the gate.

This book simplifies the selling process, breaking it down into the 4 questions that must be answered by your marketing, the 3 elements that make an offer irresistible, the 3 steps of a fool-proof business plan, and a handful of factors and tools that can increase the likelihood of a sale.