Beer School: Bottling Success at the Brooklyn BreweryISBN: 978-0-471-73512-0
Hardcover
312 pages
September 2005
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Other Available Formats: Paperback
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Preface Steve and Tom Introduce the Brooklyn Brewery.
Acknowledgments.
Chapter 1. Steve Tells How Choosing a Partner Is Like a Second
Marriage.
Lesson One: Even a Dog Can Shake Hands.
Chapter 2. Steve Discusses the Importance of Building a Solid
Team.
Lesson Two: Is It a Business or a Family Business?
Chapter 3. Tom Talks about Creating the Business Plan: A
Money-Raising Tool and More.
Lesson Three: The Business Plan Won’t Be Graded on a
Curve.
Chapter 4. Tom Asks, “What’s the True Mission of the
Business?”
Lesson Four: Being Flexible If the Mission Statement Becomes
“Mission Impossible”.
Chapter 5. Steve Discusses the Keys to Successfully Motivating
Employees.
Lesson Five: Feeling Good Is No Substitute for Prudent
Controls.
Chapter 6. Tom Tells the Story of Their Dot-Com Revolution:
Fishing for Finance and Failing.
Lesson Six: Chasing Money Is Not a Business Strategy.
Chapter 7. Steve Talks about Building a Brewery in
Brooklyn.
Lesson Seven: Sometimes You Stand Alone.
Chapter 8. Steve Discusses Publicity: The Press Wants You!
Lesson Eight: A News Release Can Go a Long Way.
Chapter 9. Steve Reveals How the Revolution Kills Its Leaders
First.
Lesson Nine: Hiring and Firing.
Chapter 10. Tom Talks about Cashing Out and Reinventing the
Business, Again.
Lesson Ten: Only You Will Know When It’s Time to Sell.
Chapter 11. Tom Wants to Know If You Have What It Takes.
Lesson Eleven: There Are No Entrance Exams for Entrepreneurs.
Timeline.
Index.