Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits

ISBN: 978-0-471-71750-8

Hardcover

312 pages

March 2006

List Price:	US $74.00
Government Price:	US $47.36
Enter Quantity: Buy

Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (0471717509) cover image

This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

< >

HIGH-PROFILE FOREWORD: Carol Cone, President of Cone Inc. (arguably the leading research and marketing professional on cause-marketing for nonprofits) will write the foreword, a cause-study in the leadership examples chapter, and participate as an interviewee and adviser.
CASE STUDIES: Book includes numerous real-world case studies, including book development cooperation from American Express--pioneer and gold standard in nonprofit CRM.
TIPS AND TOOLS: Valuable advice on how to create an entrepreneurial culture, develop a pro-active strategy and actively seek a corporate fit, put processes and procedures in place to ensure complete buy-in, value worth and establish minimum guarantees, develop agreements, and manage risk.
ORGANIZATIONAL SUPPORT: Part of the AFP Fund Development Series, marketed to 26,000 fundraising professionals in the US, Canada, Mexico, and China.