Passionate and Profitable: Why Customer Strategies Fail and Ten Steps to Do Them Right!ISBN: 978-0-471-71392-0
Hardcover
204 pages
March 2005
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"This is a provocative, thoughtful guidebook for executives who are
struggling with the complicated questions that surround today's
sophisticated buyers." (Monitor, 3/8/06)
“…clearly laid-out…frequent excellent diagrams to illustrate a point…” (Media Week, 16th August 2005)
Related Titles
Strategic Management
Read an Excerpt
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