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Passionate and Profitable: Why Customer Strategies Fail and Ten Steps to Do Them Right!

ISBN: 978-0-471-71392-0
Hardcover
204 pages
March 2005
List Price: US $31.95
Government Price: US $16.29
Enter Quantity:   Buy
Passionate and Profitable: Why Customer Strategies Fail and Ten Steps to Do Them Right! (0471713929) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

"This is a provocative, thoughtful guidebook for executives who are struggling with the complicated questions that surround today's sophisticated buyers." (Monitor, 3/8/06)

“…clearly laid-out…frequent excellent diagrams to illustrate a point…” (Media Week, 16th August 2005)

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