Indispensable: How To Become The Company That Your Customers Can't Live WithoutISBN: 978-0-471-70308-2
Hardcover
240 pages
April 2005
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JOE CALLOWAY is a consultant on branding and competitive positioning whose client list reads like a Who's Who in businessfrom newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and American Express. He speaks frequently on business trends, and has been inducted into the International Speaker's Hall of Fame. He owns an award-winning restaurant in Nashville, Tennessee, where he lives with his wife, Annette, and daughter, Jess. He is also the author of Becoming a Category of One, from Wiley.