Entrepreneur and Small Business Problem Solver, 3rd Edition

Chapter 1: So You Want to Go into Business for Yourself.

SECTION I: FINANCIAL PROBLEM SOLVING.

Chapter 2: What You Need to Know about the Legal Aspects of Going into Business.

Chapter 3: Sources of Capital and How to Get a Loan.

Chapter 4: Business Insurance—What You Need and What You Do Not Need.

Chapter 5: Financial Management.

Chapter 6: Credit in Today’s Economy: When to Give Credit and How to Collect Money Owed You.

Chapter 7: Record Keeping Is Vital—What Records You Need and How to Keep Records Easily.

Chapter 8: Doing Marketing Research: Easily, Quickly, and Profitably.

SECTION II: MARKETING PROBLEM SOLVING.

Chapter 9: How to Find and Introduce a New Product or Service.

Chapter 10: How to Price Your Products and Services for Maximum Prof its.

Chapter 11: How to Build Your Business with Advertising and Publicity.

Chapter 12: How to Sell and Build Your Own Sales Organization.

Chapter 13: How to Make Money with Trade Shows.

Chapter 14: Making Money with E-Commerce.

Chapter 15: How to Develop a Marketing/Business Plan.

SECTION III: MANANAGEMENT PROBLEM SOLVING.

Chapter 16: Protecting Your Ideas.

Chapter 17: How to Recruit and Hire New Employees.

Chapter 18: How to Manage Your Most Valuable Resource: People.

Chapter 19: How to Avoid Getting Ripped Off.

Chapter 20: How to Use the Computer and Advanced Technologies to Stay Ahead of the Competition.

APPENDIX: Useful Internet Sites for Entrepreneurs and Small Businesses.

INDEX.