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Nonprofit Essentials: The Capital Campaign

ISBN: 978-0-471-68429-9
Paperback
177 pages
December 2004
List Price: US $63.50
Government Price: US $40.64
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Introduction.

1. Before Beginning Your Capital Campaign.

2. Preparing for the Capital Campaign.

3. Campaign Structure: Timetables, Gift Tables, and Goals.

4. Effective Campaign Leadership.

5. Making a Compelling Case.

6. Prospect Identification, Cultivation, and Solicitation.

7. Strategies That Motivate Donors.

8. Repositioning Your Organization through the Capital Campaign.

Rules of the Road.

Index.

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