Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get ResultsISBN: 978-0-471-63224-5
Hardcover
238 pages
January 1991
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Everyone Markets.
Writing is the Common Denominator.
The Typical Sales and Promotional Pieces.
The Essentials of Persuasive Writing.
Examples and Exercises: Advertising Copy.
Examples and Exercises: Direct-mail Copy.
Examples and Exercises: Newsletters.
Illustrations.
Editorial and Production Functions.
Modern Technological Methods.
Appendix.
List of Figures.
Writing is the Common Denominator.
The Typical Sales and Promotional Pieces.
The Essentials of Persuasive Writing.
Examples and Exercises: Advertising Copy.
Examples and Exercises: Direct-mail Copy.
Examples and Exercises: Newsletters.
Illustrations.
Editorial and Production Functions.
Modern Technological Methods.
Appendix.
List of Figures.
Related Titles
More By This Author
General Marketing & Sales
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