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Creating Strategic Leverage: Matching Company Strengths with Market Opportunities

ISBN: 978-0-471-63142-2
Hardcover
352 pages
April 1992
List Price: US $87.00
Government Price: US $44.37
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Creating Strategic Leverage: Matching Company Strengths with Market Opportunities (0471631426) cover image
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UNDERSTANDING STRATEGIC LEVERAGE.

Strategic Leverage: A New Paradigm.

Industry Structure and Strategic Leverage.

How Competitive Position Restricts Leverage and LimitsChoices.

How Competitive Forces Affect Leverage.

ANALYZING STRATEGIC LEVERAGE.

Analyzing Freedom of Maneuver.

Likely Returns of the Three Generic Strategies.

How Strategic Leverage and Company Choices Change as IndustriesEvolve.

Strategic Mapping: A Tool for Visualizing Leverage.

Using Market Signals to Create or Modify Leverage.

EXPLOITING STRATEGIC LEVERAGE.

Selecting Strategies That Exploit Leverage.

How Successful New Products Capitalize on Leverage.

How Strategic Leverage Influences Product Tactics.

Why Channels Can Become Industry ``Fault Lines''.

Using Pricing to Create, Maneuver and Maintain Leverage.

Notes.

Index.
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